COROS AI Brand Story: Energy at Work

Written By Saqib Rasool

COROS AI is not just a tool. It is a portal, a portal between two worlds: the world of disconnection, fragmentation, and resignation, and the world of coordination, transformation, and possibility.

At its core, COROS AI is about energy at work.
The orange in our visual identity represents raw energy - vital, radiant, and life-giving.
The blue represents work, the vast, mysterious terrain where energy meets form, commitment, and action.
When energy meets work, something new is born: transformation.

Our logo, formed as a luminous arc, is not a circle. It is a phenomenon.
Sun and Moon reflect human reality.
The Sun, above, radiates the generative force that powers all life.
The Moon, to the right, governs cycles, timing, reflection, and emotional tides.
And Earth, behind it all, is the stage—the customer—the lifeform that feeds and sustains us.

COROS AI is perched between these celestial bodies, a portal forged from a rare, reflective blue metal.

We call this ontological technology.

As our world spins faster and our tools become stuck, COROS AI brings energy and humanity back to work.
It is the portal between breakdown and breakthrough.
It is a living system for re-patterning how we speak, relate, act, and build.

We are a blue and orange company.
A company of energy and work. 

A company committed to transforming the phenomena of human life—one conversation, one commitment, one coordination at a time.

Saqib Rasool

Saqib’s 20+ years’ entrepreneurial career has spanned multiple industries, including software, healthcare, education, government, investments and finance, and e-commerce. Earlier in his career, Saqib spent nearly eight years at Microsoft in key technology and management roles and later worked independently as an investor, engineer, and advisor to several established and new enterprises.

Saqib is personally and professionally committed to designing, building, and helping run businesses where he sees a convergence of social and economic interests. Saqib sees entrepreneurship as a service to fellow humans. His book—Saqibism, articulates Koen-like quotes and poems, exposing the vulnerabilities of human nature and opening a new conversation about bringing a profound transformation to the world via entrepreneurship.

https://rasool.vc
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