The core OS

The operating soul of your company.

A private coach in every conversation your company has, and one in your pocket.

Every company has a soul. It lives in the conversations its people have with each other: that is where the work happens, where the waste hides, and where moods decide what anyone thinks is possible. COROS is the core OS for those conversations, and it gives that soul a voice.

Live and counting, below · Free for every person to start · No credit card

The work, in numbers

691

Challenges brought

501

Breakthroughs reached

372

Lives improved

3

Companies transformed

0

Privacy breached

A revolution is beginning. These are the early days.

COROS counts its own work, de-identified and in aggregate, across every person and every company that uses it. A challenge is a conversation someone brought a real situation into; a breakthrough is a moment they said something shifted. A life improved is someone who reached a breakthrough, or someone in their life it was about. No person reads a word of it to arrive at those. Companies transformed is our own count, kept by hand as the work lands. The zero is not a measurement, it is the commitment we hold ourselves to.

The deal that ended

For a century we paid people to act like machines. AI just ended that deal.

What is left is everything no system ever recorded: the layer of language in which your people navigate action, encounter breakdowns, and create futures together.

Friction in that layer is the waste that lives inside every company.

It caps your potential, and it never appears on a report.

COROS is the core OS for that layer. A private coach in every conversation of your company, and one in your pocket. Here is the job it does, in your words.

Design your company’s core OS →

Before

After

  1. 01Deadlines slip. Nobody can say exactly where.
  2. 02Decided on Monday. Undone in the hallway by Wednesday.
  3. 03Two of your best people only talk through you now.
  4. 04Half your meetings exist only to reconcile people.
  5. 05The good ones leave first, quietly.
  1. 01Problems arrive early and raw, not late and polished.
  2. 02Decisions hold. The objection got said in the room.
  3. 03Those two are talking to each other again.
  4. 04The reconciling meetings come off the calendar.
  5. 05People stay, and they can see the company moving.

The product

Here it is, drawn inside a company.

One product. A person chooses it for themselves; a company switches its shared memory on: its mission, its priorities, and what was said in the rooms its people were in.

Illustrative. The names are invented, the picture is in aggregate, and no conversation on this page is anyone’s.

One product. A person chooses it for themselves. A company switches its shared memory on. For yourself $100 a month COROS seat $250 a seat, a month
For every person
A private coach In every conversation. No one in the company reads a word. Included Included
The first conversation What you are after, before any advice. Included Included
Memory, yours alone Your conversations. They leave with you. Included Included
Moods, named Watched as they turn. Included Included
Follow-through A listener, at the pace you set. Included Included
Draft assist Say what you mean, in your own words. Included Included
Rehearse out loud The hard conversation, before you have it. Included Included
For the company
Company memory Only what is shared between people. Not included Included
Your priorities Carried into every conversation. Not included Included
Meeting companion Joins the rooms you choose, on Zoom and Meet. Not included Included
Commitments Every request followed to its completion. Not included Included
The weekly note One note a week, on the company’s behalf. Not included Included
A company voice The default voice, under your name. Not included Included
The company picture For leadership. Never a transcript, never a name. Not included Included
By the session, and by the month
Indispensable coaches Certified by COROS, by the session. $250 a session $250 a session
Custom agents Built to your own practices. Not included With engineering
AI Engineering Services Your product, on the engine, in weeks. Not included From $7,500 a month
Company setup The interviews, the memory, the first ninety days. Not included $15,000, waived this year
A trained company voice Trained on how your people speak. Not included $50,000

What you already know

Strong people. A sound strategy. A real market. And the company still does not move the way it should.

Commitments slip. Projects stall. Meetings multiply while decisions do not. Everyone is busy, and forward motion fades. Nothing dramatic happens. That is the problem.

You have tried the familiar remedies: a reorganization, a new process, a leadership program, a new tool. Each one creates activity. Then the company settles back where it was. The problem was never the process. It lives in the conversations the process runs on.

What the factories ignored, language, moods, trust, has become the site of the greatest waste, and the greatest opportunity. There is a name for it: coordination waste, the hidden potential and capital trapped in miscommunication, stuck moods, and unresolved breakdowns.

  • Commitments slip.
  • Decisions made in the room come undone in the corridor.
  • The good people leave first, quietly.
  • Moods, stuckness, blind spots. Nothing on the dashboard.
85%

of people are emotionally detached at work.

$8.8T

lost each year to disengagement, nearly 9% of global GDP.

Gallup, State of the Global Workplace. The whitepaper →

Why now

Every CEO knows they need AI. Most are pointing it at headcount.

Cut people, add software, call it transformation. It saves a line on the budget and spends the trust of everyone who stays.

The worst use of AI is fewer people. The best use is more capable ones.

For a century we paid people to work like parts in a machine. Machines are now better at being machines than we ever were. What is left is the part no system ever recorded: how people navigate action, make commitments, deliver and create value together. What the factories ignored, language, moods, trust, has become the site of the greatest waste, and the greatest opportunity. That is where a company actually lives, and it is where COROS works.

The action state

Every company has a state of action. Nothing has ever held it.

It is invisible. It lives in the promises people make to each other and in the memory of the conversations where they were made. It lives in the moods those promises are made in, in the friction where action stops, and in what finally gets said when people talk about the stuckness. No report has ever shown it.

COROS holds it, read from conversation, for the whole company and never for a name. Three things, constantly: promises, moods and breakdowns, and the resolving of them. It is not a task board. It never asks anyone to accept, reject or update a task. From this memory, agents built to your own business learn what matters here, and bring it to the person who needs it.

The shared memory

Two memories. One line between them.

Each person keeps their own memory, and it is theirs alone: their conversations, their moods, what they are after. Nothing of it flows to the company.

The company’s memory holds only what is shared between people: the concerns, the conversations and the commitments made in shared rooms, and what the company has declared it is up to. Never a personal detail. It is what the action state is drawn from, and what the company picture is built on, in aggregate.

  • What the company declared
  • Commitments made in the room
  • Concerns shared between people
  • Moods, breakdowns, completions, in aggregate
  • Never a transcript, never a name

“How we structure our memory shapes our reality.”

Saqib Rasool

What changes

What changes when the conversations change.

Execution
Commitments made clearly and kept, with slips caught while they are still small.
Decisions
The objection gets said in the room, so the decision holds outside it.
Your calendar
The meetings that existed only to reconcile people stop being needed.
Your people
The good ones stay, because they can see the company moving and themselves in it.
Your managers
They lead conversations instead of chasing updates.

Two cases

What happened, as the whitepaper reports it.

A half-billion-dollar franchise and a venture portfolio. Figures as published, not restated.

A half-billion-dollar Planet Fitness franchise

Before working with us, the leadership team was stuck in a recurring cycle of missed handoffs, mismatched expectations, and internal distrust. After a 12-week deployment using the precursor to the COROS AI model, the team redesigned their coordination system from the ground up.

  • Executive Leadership Team engagement and capacity to handle breakdowns grew by at least 60%, as gauged by our shared assessment.
  • The CFO reported that for the first time in company history they not only met but exceeded their revenue goals, closing the year with an unprecedented $68M.
  • CEO Bruce Edwards has repeatedly attributed this success to our work.

This was not the result of a new software tool or a motivational campaign. Those had been tried and failed. What changed was the skill and quality of conversations.

Founders across the Capria Ventures portfolio

Will Poole, co-founder and managing partner of Capria Ventures, brought us into the Capria network to deploy this work directly with founders across its global portfolio: fifty companies, and the leaders running them. Our director of research, Dr. Amy Graglia, measured the outcomes.

  • Across the ELP 101 cohort, a 100% overall satisfaction score.
  • Leaders moved from frustration and being stuck to possibility and clarity.
  • Will remarked he had never seen results quite like it.

The results were measured, not assumed. What changed was not the market or the money. It was each founder’s capacity to see their own moods and blind spots as part of the game, and to act anyway.

The whole evidence section, in the whitepaper →

Ten more, for individuals, on the case studies page →

One core OS

One core OS. For the company, and for the person.

A company runs on conversations. So does one person’s working life. COROS is the core OS for both: the layer where people ask, promise, decide and deliver.

For companies· The OS for your company

The soul of your company, given a voice.

A private mentor for every person, commitments that keep moving, and a clear picture of your company moving.

A COROS seat is $250 a month. Plans from $4,000.

For individuals· The OS for your life

Your own private coach, in your pocket.

For people who suspect there is more, and want to own getting there. Your work, your promises, and the people who count on you.

Free to start. No credit card.

How it starts, for a company

It starts with an hour, and with listening.

We do not send a deck. We sit down with you and talk about what is actually going on.

01

Book a call with us

An hour. You tell us what your company is up to and where it is stuck. We listen. No pitch, and no diagnosis.

02

We come back with a plan

What COROS would do for your company, in plain terms, and what it would cost. If the honest answer is nothing, we say so.

03

Your people start free

Each person begins with a conversation about what matters to them. You see the shape of the company moving, never a transcript.

The conversations we have most often

Every use case →

Indispensable coaches

And when a person needs a person, there is one.

Coaches are certified by COROS: one mark, the Indispensable Coach Certification, on their record and on conversations with the people they have coached. Your people book them by the session, COROS carries the work between sessions, and what was said in the room does not fade by Thursday.

COROS · CERTIFIED INDISPENSABLE COACH IC

IC

Certified indispensable coach

For founders, chief executives, managers and their teams: the conversation being avoided, the commitments carried outward, the thing that cannot be said inside the company.

WHO THEY ARE

Those who help.

The people who carry the mark today, by name, with the schools of the tradition they studied in. Business designers, chief listening officers, authors, physicians, founders.

The indispensable coaches →

Our promises to your people

Integrity as a service.

Your company brings its own values. We help it keep its word to them.

People tell COROS the truth only because it is safe to. These five promises are our constitution. They hold in every company that runs COROS, and no contract changes them.

  • 01Every person’s conversations belong to them. No one in your company reads a word.
  • 02Leadership sees the company picture: the work moving, the stuckness getting resolved, the moods turning ambitious, the breakthroughs arriving. Never a transcript, never a name.
  • 03When someone leaves, their COROS leaves with them and becomes their own. Their memory goes with them; the company’s memory, with whatever they shared into it, stays with the company.
  • 04COROS helps people say what they mean. It never speaks for one person to another.
  • 05Every person is treated as someone who wants to do good work.

How they are kept

Two memories. Yours holds your conversations, and it is yours alone.

Your company’s holds only what is shared between people: the concerns, the conversations, the commitments. Never a personal detail, and yours to shape and to delete.

What it costs

Pricing with nothing hidden.

A COROS seat is $250 a month. Coaching sessions are $250. Plans start at $4,000 a month. Company setup is $15,000, once, and waived for the companies that start with us this year. That is nearly the whole price list, and nothing is settled behind a closed door.

Build your plan →

AI Engineering Services

The same engine can power what you build for your customers.

What COROS learns inside your company, how your best people work, the language of your craft, where work breaks and how it gets repaired, becomes the foundation of your own product. Our engineering division builds it with you and runs it for you. The agents that bring each person what matters are built to your business, not to a category: for a company of coaches, an agent that follows up with coach and client so the client gets the most from every session.

See AI Engineering Services →

Every company has a soul. Give yours a voice.

A company’s soul is each person’s full success in their job, and their full satisfaction. That is what COROS serves, one person at a time. It never works on anyone’s behalf with other people. It is a polished mirror in which each person sees their own part.

Start with an hour. Not a sales call, and not a diagnosis. Tell us what your company is up to and where it is stuck. We listen, and then we come back with what COROS could do.

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